The Pfister Hotel

Milwaukee, Wisconsin

424 East Wisconsin Avenue
Milwaukee, Wisconsin 53202
United States
At A Glance
Historic Hotels of AmericaLVX
Opened 1893
Renovated 2014
Guest Rooms 307
Kings/Suites/Doubles 191 / 82 / 116
Seasonal Rates: High Low Shoulder
Ideal Group Size 100
Max Group Size 250


Resort Fee $0
Room Tax 15.1%
Sales Tax 5.60%

Airport Proximity

General Mitchell International Airport
15 min 10 miles (16 km)
Pfister Club Lounge
Travel Green Wisconsin Certified
24-hour room service
Business Center
Wireless High-Speed & On-site A/V
Starbucks On-site
Pet Friendly
Valet Parking
Full Service Restaurants
Spa Services
Complimentary iPad Use
WELL Spa + Salon
Fitness Center
Indoor Pool
Boutique Shopping
Board Games
Hotel Shops
Starbucks On-site
Complimentary iPad Use
Artist in Residence Studio
Victorian Art Collection
Festival Packages
Cathedral Square Park - Jazz in the Park
Lake Michigan
Milwaukee Art Museum
Pabst Theater
Boutique Shopping
Entertainment and Nightlife
Discovery World Museum
Betty Brinn Childrens Museum
Milwaukee Public Museum
Summerfest Grounds
BMO Harris Bradley Center
UWM Panthers Arena
Marcus Center for the Performing Arts
Dining, Food & Beverage
Onsite Dining: Capacity
Martini Bar
Mason Street Grill
Classic American Grill
Pfister Club
Elite Club Louge
The Cafe
The Rouge
Traditional Sunday Brunch
F&B Averages:
Breakfast Buffet $30 Cont. $20
Lunch Buffet $34 Plated $34
Dinner Buffet $50 Plated $40
Coffee Break $7
2-Hour Open Bar $34
Meeting Space
Largest Meeting Room 8,988 ft²
Indoor Meeting Space 24,000 ft²
Indoor/Outdoor Meeting Space 25,000 ft²
Capacity Chart
Empire 406 14 9 20 35 30 35 20 0 0 0
Grand Ballroom 8,988 107 16 500 1,500 800 1,500 0 0 0 0
Grand Ballroom Central 2,730 78 16 150 400 250 500 0 0 0 0
Grand Ballroom East 3,024 84 16 150 400 300 500 0 0 0 0
Grand Ballroom West 3,024 84 16 150 400 300 500 0 0 0 0
Hall Of Presidents 2,088 72 12 100 250 180 250 100 0 0 0
Hall Of Presidents Kennedy Room 522 18 12 20 50 40 60 25 0 0 0
Hall Of Presidents McKinley Room 522 18 12 20 50 40 60 25 0 0 0
Hall Of Presidents Roosevelt Room 522 18 12 20 50 40 60 25 0 0 0
Hall Of Presidents Taft Room 522 18 12 20 50 40 60 25 0 0 0
Imperial Ballroom 5,760 48 32 250 850 350 850 0 0 0 0
Kings Row 2,632 94 12 125 425 200 300 125 0 0 0
Kings Row Charles I 420 15 12 20 40 20 60 20 0 0 0
Kings Row Henry VII 840 30 12 35 125 50 75 35 0 0 0
Kings Row Louis XIV 840 30 12 35 125 50 75 35 0 0 0
Kings Row Richard II 532 19 12 35 75 50 75 25 0 0 0
Mirror 544 34 12 0 0 0 0 25 0 0 0
The Rouge 2,888 76 14 0 75 130 250 35 0 0 0
Twenty 3 567 21 12 40 75 60 60 25 10 12 0
The Pfister® Hotel and InterContinental Milwaukee Receive Adrian Awards in Global Competition
Posted December 29, 2014
Milwaukee, Wis., December 29, 2014. . . . . Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced two of its owned Milwaukee, Wis. properties, The Pfister Hotel and InterContinental Milwaukee, have received a total of four Adrian Awards in the industry’s largest and most prestigious travel marketing competition. Presented by The Hospitality Sales & Marketing Association International (HSMAI), this year’s Adrian Award contest garnered more than 1,200 entries from around the world, with entries judged by top executives throughout the industry.

The Pfister Hotel won a Gold Adrian Award for its Four Generations Wedding Story in the category of “Public Relations Single Item: Feature Placement Online-Consumer Media,” and won for its placement in ABC News online/Good Morning America. The Four Generations Wedding Story chronicles one family’s wedding history with the Pfister Hotel, dating back to 1924.

The hotel received a Bronze Adrian Award for its new website,, in the category of “Digital Marketing: Digital Single Item – Web Site.” The fully responsive site was created by Marcus Hotels & Resorts’ in-house marketing and web development teams. The website was designed to include impactful imagery, a modernized look and feel, and easy navigation for online reservations, amenities, dining options and guestroom features. The Pfister website also recently won a 2014 Mobile Web Award in the category of Best Hotel and Lodging Mobile Website.

As previously announced, The Pfister Hotel also received a Silver Adrian Award in the category of “Public Relations Campaign: Marketing Program – Consumer” for its 120th Anniversary Marketing Campaign which included Emmy-nominated documentary, “The Pfister: History & Story” and international award-winning 283-page book, “The History, Art & Imagery of The Pfister Hotel.”

The InterContinental Milwaukee won a Gold Adrian Award in the category “Public Relations Campaign: Community Service/Social Responsibility” for the Five Year Pink Room Community Partnership PR Campaign which included branding and collateral pieces, community relations, PR placements and total donations raised. In 2009, the InterContinental Milwaukee created two special guest rooms designed to build awareness, raise funds, offer support and foster hope for those fighting breast cancer. The hotel partnered with a local organization, ABCD: After Breast Cancer Diagnosis, in which a portion of the proceeds from each stay in the rooms was donated. Since the inception of the program, $50,000 has been donated to ABCD, and the Pink Room Project continues to receive national media recognition. Additionally, InterContinental Hotels Group took the concept system-wide and other hotels are following suit and creating similar programs around the world.

HSMAI will pay tribute to these winning entries during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on February 23, 2015.

“We are honored to receive four Adrian Awards in this year’s competition,” said Christine Beuchert, senior director of marketing and e-commerce strategy for Marcus Hotels & Resorts. “Our goal is to create websites and marketing campaigns that provide a rich customer experience, through meaningful community initiatives, well-developed and interesting content and highly impactful visuals. Ensuring that the online experience fully expresses the brand and engages our customers at an emotional level will always be a priority for us. We are thrilled to be recognized for delivering on this goal.”

“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We saw imaginative campaigns that got results in all categories, and we’re excited about honoring this year’s Adrian Award winners in February.”

Visit for more information on the event and competition.
Part curator, part manager, Smith steps in at Pfister: Tim Smith
Posted October 31, 2014
Almost 30 years ago, Tim Smith stepped into the general manager’s office at The Pfister Hotel to interview for his first job with Marcus Hotels & Resorts.

In mid-October, Smith returned to the office as general manager, continuing his prominent role in downtown Milwaukee, a 27-year history with The Marcus Corp., the hotel’s Milwaukee-based parent company, and work in the industry that started as a dishwasher at age 13.

Smith comes to Marcus Hotels & Resorts’ most historic and iconic location from one of its most modern — downtown Milwaukee’s InterContinental Hotel.

His favorite spot — so far — is a second-floor balcony that overlooks the lushly appointed, Victorian-style lobby, where he can watch guests come and go.

Smith fills the shoes of Paul Ohm, who moved from California to take the role in early 2013 after general manager Joe Kurth‘s departure. Ohm left to become general manager at Loews Chicago O’Hare Hotel.

Smith served as general manager at the InterContinental since 2007, and previously was corporate director of sales for Marcus Hotels & Resorts. His new role became official Oct. 14.

Now Smith enters a world where front desk staffers have served for 35 years, where employees don’t bat an eye at international royalty or rock stars’ antics, and where banquet halls have catered three generations’ weddings.

The hotel was built in 1893 and offers classic examples of Victorian architecture. It was bought and renovated by Marcus Corp. founder Ben Marcus in 1962.

The Pfister boasts “unbelievable history and tradition,” Smith said. He’s part manager, part curator in the 121-year-old historic property located a few blocks from Milwaukee’s lakefront along East Wisconsin Avenue.

“It’s a very special place,” said Tom Kissinger, interim president at Marcus Hotels & Resorts.

“To continue that heritage and that culture is a challenge, but I think one (Tim) will succeed at.”

Smith’s challenge, Kissinger said, is to ensure The Pfister remains Milwaukee’s premier hotel.

Kissinger, who also serves as senior executive vice president, general counsel and secretary for The Marcus Corp., said Smith is a great motivator who is passionate about what he does.

“He’s been with us a long time,” Kissinger said, detailing why Marcus offered Smith the job.

“He’s got a proven track record. He does an outstanding job. He knows Milwaukee and the community very well. I think he’s the perfect fit for The Pfister.”

Smith feels a strong affinity for the city, serving on many local events and nonprofit boards.

He lives on Milwaukee’s east side with his wife, Peggy Williams-Smith, also a Marcus executive who he met while at the InterContinental. He readily rattles off their favorite local restaurants and talks up the city’s arts and other offerings (praise he thinks many Milwaukeeans don’t advertise enough).

“I’m probably one of the top 10 biggest cheerleaders of Milwaukee ever,” he joked.

He came to The Pfister for his first interview in the 1980s on the recommendation from an Eau Claire general manager, and remembers how friendly the city was to him even then.

Now that the office is his, Smith said he has no doubt he’ll leave his print on the place, but for now he’s settling in.

•Title: General manager
•Company: The Pfister Hotel, owned by Marcus Hotels & Resorts
•Age: 53
•Education: Undergraduate degree in accounting, University of Wisconsin-Eau Claire
•Hometown: North Attleborro, Mass.
•Best business decision: “It seriously is when I was offered the opportunity at the InterContinental. It gave me a whole new perspective on the hotel industry.”
•Surprising fact about you: “I’m a ‘Fanilow’ — a fan of Barry Manilow.”
•Favorite vacation spot: “A lot of our best times away are within a hundred miles of Milwaukee — Chicago or Green Lake or Sheboygan, or whatever it happens to be.”
•Favorite meal to make at home: “I have an awesome stir fry recipe that one of the cooks at the InterContinental gave me last year. I’ve made it for my wife numerous times and she’s never had anything bad to say about it — and she’s vice president of food and beverage, so I’ve got a pretty tough critic.”
Marcus® Hotels & Resorts and The Pfister® Hotel Honored with Emmy® Nomination for Pfister Documentary
Posted October 15, 2014

Marcus® Hotels & Resorts, a division of The Marcus Corporation (MCS), today announced thatThe Pfister: History & Story, a documentary produced for The Pfister Hotel’s 120th anniversary in 2013, has been recognized with an Emmy® nomination.

The Pfister, a Milwaukee landmark and the flagship property of Marcus Hotels & Resorts, was built in 1893 and quickly became the social center of Milwaukee. The vision of its founders, Guido Pfister and his son Charles, was to create a “palace for the people” – a place of heritage, richness and tradition. The Pfister Hotel changed ownership several times over the years until 1962, when Ben Marcus purchased the property out of bankruptcy and restored it to its original grandeur.

Under Marcus family leadership, and with the investment of millions of dollars, the property once again became the focal point of Milwaukee’s social scene. The family has carefully preserved the hotel’s priceless Victorian art collection, the largest of any hotel in the world. Throughout its history, the hotel has hosted legendary celebrities including Elvis, and nearly every U.S. president since McKinley. Earning memberships in the most exclusive hotel organizations including Historic Hotels of America and Preferred Hotels & Resorts Worldwide, the hotel has also maintained its AAA Four-Diamond rating for 38 consecutive years.

The Pfister: History & Story chronicles fascinating stories that have unfolded within the hotel’s walls – from the Presidents and rock stars who stayed there to the history that was made there. The personal stories dictated in the film convey The Pfister’s impact on the local Milwaukee community and all those who pass through its doors through photos, video footage, and interviews with previous guests, employees, historians and notable local figures.

“We wanted to capture the incredible stories that are a part of The Pfister throughout its history for future generations and guests,” said Chris Anderson, who spearheaded the project as senior vice president of sales, marketing and brand development for Marcus Hotels & Resorts. “Throughout the process we discovered that everyone has a Pfister story, from small moments to major life events. The Pfister creates wonderful memories every day.”

Copyrighted by The Marcus Corporation, the documentary was produced by Deb Zindler and Cory Zimmermann, both of z2 based in Waukesha, Wis. The documentary took more than six months of research, interviews, filming, writing and editing to complete.

The documentary is available online at: or at

The Emmy® award ceremony will be held on Saturday, November 1 and will be televised live on WYCC Channel 20, Chicago.
Marcus® Hotels & Resorts Announces Completion of Multi-Million-Dollar Renovation of The Pfister Hotel in Milwaukee, Wis.
Posted June 26, 2014
Milwaukee, Wis., June 26, 2014. . . . .Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced its flagship property, the AAA-Four Diamond historic Pfister Hotel in Milwaukee, Wis. has completed the renovation of its 176 tower guest rooms. The completed guest room renovations are part of a multi-year, multi-million-dollar reinvestment in the property, which includes new club floors offering additional enhancements and amenities for guests, a high-tech executive boardroom and a Club Lounge.

“The Pfister Hotel, built in 1893, was purchased out of bankruptcy by Ben Marcus, The Marcus Corporation’s founder, in 1962. The hotel’s tower was originally added to the building in 1966 to meet the growing demand from travelers and to add a contemporary look and modern amenities, while still embracing the rooms in the historic section of the hotel. Once again, the tower guest rooms have been redesigned with today’s modern traveler in mind, while still preserving the art and history that makes the property a unique jewel,” said Thomas F. Kissinger, interim president of Marcus Hotels & Resorts and senior executive vice president of The Marcus Corporation.

The newly renovated tower guest rooms were designed to reflect a vision of livable luxury – blending tradition with modern esthetics and amenities. The power of neutral grays and neutral space is a constant theme throughout, with a pop of imaginative color. Each bathroom features marble vanity tops and flooring, a separate commode stall for privacy and a tiled shower. Designed with the everyday business traveler in mind, the rooms offer guests a comfortable work space – in beautiful style.

As part of the renovations, the hotel introduced two new club floors with added personalized conveniences and services that include access to the hotel’s new VIP Club Lounge on the 23rd floor and a private attendant. “Club floor guests will be greeted with a special welcome amenity and personalized note in an inviting and relaxing atmosphere. Guests in these rooms can enjoy convenient technology amenities, a Keurig coffee maker, and a personal club room attendant to manage any special requests throughout their stay,” said Kissinger.

The Pfister Hotel announced the completion of its Club Lounge in April 2013. The Club Lounge is open 24 hours a day, seven days a week and offers a 100% Satisfaction Guarantee. The Club Lounge is located on the top floor of the hotel, offering expansive views of the city and Lake Michigan. With an atmosphere similar to a home library, guests can enjoy a fireplace, bookshelves, comfortable seating, workstations for individuals and small groups, Wi-Fi Internet access, printers and televisions for monitoring the day’s events. The Club Lounge also offers guests breakfast each morning, snacks and beverages throughout the day and hors d’oeuvres and cocktails in the evening. Guests not staying on club floors can upgrade their room reservation to include Club Lounge access for a nominal fee.

The Pfister’s new executive boardroom, Twenty 3, was also introduced last year. The upscale, high-tech boardroom incorporates unmatched presentation technology, multiple 4K LED monitors, including 3D, gesture recognition, iPad multi-media controls, surround sound and an iMac lab.

“We are extremely pleased with the results of the newly designed guest rooms, and believe our guests will be too,” said Gregory S. Marcus, president and CEO of The Marcus Corporation. “We are committed to the continuous improvement of the hotel. From the décor and personal service to the new Club Lounge and club floors, we are always looking for ways to enhance our guests’ experience. Many guests stay at The Pfister because of its rich history, extensive Victorian art collection and personal service. The renovations allow us to meet the needs of today’s savvy millennial travelers, while also maintaining the historic look and feel of the hotel.”

The Pfister Hotel Renovations The Pfister Hotel Renovations The Pfister Hotel Renovations
The Pfister Hotel Renovations The Pfister Hotel Renovations The Pfister Hotel Renovations

To download a complete release PDF:


About The Pfister Hotel

Built in 1893, The Pfister Hotel has been the premier downtown Milwaukee hotel for more than a century, and continues to celebrate a tradition of gracious service and impeccable style; 2013 marked the hotel’s 120th year as an icon in Milwaukee. The Pfister Hotel was purchased in 1962 by Ben Marcus, who vowed to renovate the distinguished hotel to its original beauty. Significant renovations were completed and a new 23-story guest room tower was built. In fall 2012, The Marcus Corporation celebrated its 50th year of ownership of the property.

Home to the largest collection of Victorian art of any hotel in the world, The Pfister is a AAA Four-Diamond property with membership in two of the industry’s leading organizations: Historic Hotels of America and Preferred Hotels & Resorts Worldwide.The Pfister Hotel is located at 424 E. Wisconsin Ave. in downtown Milwaukee. More information and updates on the hotel can be found on Facebook at and on Twitter (@PfisterHotel).

Marcus Hotels & Resorts

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 19 hotels, resorts and other properties in 10 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historic renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information on the latest news and updates, please visit: and follow the company on Facebook and Twitter (@MarcusHotels).

About The Marcus Corporation

Headquartered in Milwaukee, Wis., The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Hotels & Resorts division, the company’s movie theatre division, Marcus Theatres®, is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, visit the company’s web site at